In the past few years, credit unions have refocused attention on how they can best communicate to their members the difference between credit unions and other financial institutions.  A successful marketing position has led many of them to examine how they incorporate the basic principles of credit unions into the everyday work of serving their members, and how to proactively communicate these activities to members, legislators, and consumers.  A Project Differentiation "Statement of Commitment to Members" is simply a "Philosophy Policy"-- similar in nature to your asset/liability management (ALM) policy, but focusing instead on the philosophical aspects of your operations.

 

Click here to learn more about Project Differentiation and for the materials you will need to produce your Statement of Commitment.



Advocacy