Offering Credit Union Youth Programs - Course: V602M
Samantha Strickland, VP of Brand Management
Florida Commerce Credit Union
Session Description
This module will show you how to set up a two-way communications program with your young members and demonstrate by example why the credit union is a unique kind of financial institution. You will learn examples and tips for developing and marketing to young people.
About the Speaker
 Samantha “Sam” Strickland possesses all the attributes of a good cheerleader: enthusiasm, flexibility, determination…and lots of volume. Whether she’s leading a group or working in a team, her energy motivates everyone around her to push a little farther, try a little harder, and ultimately reach their goal. Armed with Masters and Bachelors degrees in Communication from Florida State University, she brings a strong understanding of communication theories and strategies, along with over 10 years of professional marketing experience with Florida Commerce Credit Union where she currently serves as VP of Brand Management. Over the span of her career, she’s won countless national and regional awards for her branding and marketing efforts. Two programs she initiated which have gained local and national attention are the “Sammy Squirrel Kids Club” and the “SmartStart Teen Program.” These programs are designed to attract young members to the credit union and keep them for life. She is the chairman of the FCUL Leadership Councils of Florida Marketing Advisory Council and a member of the FCUL Image Campaign Task Force. She also currently serves as Chairman of the FSU Film School Producers Guild, and she is a graduate of Leadership Tallahassee Class 20. As part of her community involvement, she teaches Junior Achievement to local elementary and high school students.
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