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BlackBook
Since 1955, Black Book has been reporting the latest wholesale pricing directly from the auction lanes. Black Book survey personnel are the eyes and ears of Black Book's editorial staff. As the vehicle passes through the auction lane, the vehicle is properly classified by one of four Black Book conditions: Extra Clean, Clean, Average, or Rough. The mileage and selling price, along with various equipment and trim levels, are recorded by Black Book survey personnel and faxed to Black Book's main office in Gainesville, Georgia.
Once the prices for all of the weekly auctions are added to the Black Book database, Black Book begins determining the price that will appear in the weekly publication. Determining prices isn't as simple as adding up all of the sold vehicles and calculating an average. Black Book editors consider this week's auction values compared to previous weeks. They judge what effect if any, external factors had on prices. For example: What was the weather at the auction? A snowy or rainy day may lower auction attendance and prices. What models were in demand? Were prices on some models lower because they were over represented at the auction? After weighing these and several other factors, Black Book sets its weekly wholesale prices.
Pricing is available within ten days of a closed auction, and is reflected in Black Book's weekly guide. For 2011 orders, contact Deirdre Rhodes at 866.935.2886 or deirdre.rhodes@cuautonet.com.
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